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The UAE youths’ frequency of being more obese is twice to be thrice greater than the published international standards. The United Arab Emirates schoolchildren/youth (ages 10-18) are said to be 1.8 times more obese than those in the United States, according to statistics from the First United States National Health And Nutrition Examination Survey. As a result of these obesity statistics among the youths, there are associated diseases, which tend to plague the UAE adults later, such cardiovascular diseases, diabetes, hypertension and others. Therefore, the public health issue within the UAE context is obesity among the youths, and this policy brief highlights the framework for a public health campaign among the UAE youths, in light to contribute in the attainment of one of the UAE Vision 2021 targets for reducing the prevalence of obesity.